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Should your photo be in your podcast cover art?

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Thank you for joining me for The Audacity to Podcast. I'm Daniel J. Lewis.

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Podcast cover art is usually the first and most prominent thing people see about your

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podcast, often even before the title itself. Visual space in your cover art is limited

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and the artwork itself might display only about half an inch or 1.5 cm square, basically

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about the size of your thumbnail. Hey, maybe that's why they call it a thumbnail.

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But it's not always the big artwork that we think of where you blow it up on your screen

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and you get to see it in big view. And yes, there are some contexts where you see the artwork

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really large and can see all the fine details but it's often very small. So with that in mind,

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as well as just thinking about your podcast branding as a whole, should you include a photo

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of yourself in your cover art? Here are some questions to help you decide what's right for you

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and your podcast. Because for some podcasts, I would say no, they should not have their photo

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in the cover art. In other podcasts, I would think, yeah, it would be a good idea for them

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to have their photo in their cover art. So what's right for you? This episode should help you decide.

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Now if you find this episode helpful and you want to share it with others, and if you think other

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podcasters would benefit from it, then please share it through the link at theaudacitytopodcast.com/photoincoverart

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or it's probably just a tap inside of your app. That's also where you can go to view the show notes

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and the links that go along with this episode. TheAudacitytoPodcast.com/photoincoverart.

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Now before I get started, I need you to know that this episode is not sponsored by anyone,

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but I still want to promote my friend Mark Des Cotes from PodcastBranding.co. He's a highly

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experienced designer specializing in podcast branding. So if you hire him, please mention

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that you heard about him from me and I will earn a commission from that. But I recommend Mark's

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personalized design services because I believe in him and his niche skills and I've hired

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him for my own work too. So I recommend him for these reasons and not because of any potential

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earnings. But I would appreciate it if you mentioned me if you hire Mark at podcastbranding.co

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and his URL is in the notes for this episode. So on to the questions to help you decide.

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Number one, how well known are you? Celebrity and influence, and we can put those in quotation

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marks, come in all sizes. You might not be known to the average person out there, but if you're

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known outside of your own audience, within a particular niche or industry, then it might be

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helpful to include your face in your podcast cover art. One of the benefits of this is when someone

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recognizes you from a collection of other podcasts. That will make your podcast stand

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out more. Imagine what you would do if you recognized one of your favorite celebrities

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with their own podcast among a collection of all other podcasts. You might want to listen

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to their episodes simply because you want to know what they have to say or what they

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talk about or because you really enjoy that person and you want to hear whatever they

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have to say. For example, if you watched the American version of The Office, you would

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probably instantly recognize Angela Kinsey and Jenna Fischer on the cover art for Office

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Ladies. In fact, you might recognize them so much that you would just assume it's a

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podcast about The Office because that's how you know those two actresses. And even if

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their podcast wasn't about The Office, you might still be interested to try the podcast

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because of how much you enjoyed those actresses and enjoyed their personalities that came

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through in the office.

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And by the way, I do enjoy listening to that podcast myself and it's a highly rated podcast

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and when I was looking through the top charts in Apple Podcasts, looking for examples, this

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particular one stood out to me because it's that exact thing.

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I recognize the actresses.

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I do also already listen to the podcast so it stood out to me from that perspective too.

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And I saw other people who had their photos in their cover art and I recognized them and

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it sparked a little bit of curiosity and interest in me about their podcast because I recognized

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their faces.

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They were well known to me.

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So if you are already well known, even if only widely within your niche, then you might

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want to put your photo in your cover art.

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And even if you're not well known yet, keep listening.

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Number two, what is your show's focus?

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Does your podcast focus on specific topics or does it focus on your perspective on various

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topics?

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For example, what is Joe Rogan's podcast primarily about?

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You might think, well, it's about a lot of things.

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And that's true.

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It's about a lot of things.

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But what does it really focus on?

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It's actually right in the title of his podcast, The Joe Rogan Experience.

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It's about HIS experiences and perspectives through the variety of conversations HE has

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with diverse guests. It's not about one particular topic, it's about HIS view on those topics

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and HIS conversations around those topics. Thus, it's very fitting for his cover art

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to have HIS photo in it. And I would suggest the same kind of thing for any kind of "The

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name show, like the Daniel J. Lewis show, the Bob Smith show, the Jane Jones show, the

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whatever your name is show. If your show is titled the Your Name Show, then I think that's

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a perfect example of having your photo be on the cover art. Now should your show really

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be titled that, that's a completely different subject. But if you have a good reason to

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title your show with your name in it, then you should probably be in the cover art for

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your show. But when your show focuses more on the topic than on the person, your photo

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might actually be stealing space that could otherwise be used for a relevant visual element.

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And that visual element might better communicate the topic of your podcast and better attract

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an audience for that topic than your face would, however pretty your face is.

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Number three, what are your podcasting goals? Maybe you're not a celebrity or an influencer

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at any level, yet. But you want to be. And how would you even know if you really want

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to be an influencer within your niche or within the broader community? Well, think about this.

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If you'd like to be cited as an expert in your field, if you'd like to present about

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your field at conferences, like speak about it in a keynote or a side session, if you'd

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like to be recognized by others in your field, if you'd like your personal brand to unlock

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more opportunities within your field. If any of these points resonate with you, then you

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probably do want to build your personal brand. And having your photo in your podcast cover

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art is a great way to help with building your personal brand because that's putting you

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as a person front and center, even if you're not front and center layout-wise in your cover

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art, that does put you as a major focus in the cover art, in the visual branding for

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your podcast, building your personal brand.

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This can lead to people recognizing you at events before they hear your voice.

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This can also make it easy for people to see a gallery of speakers and know they want to

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attend your session regardless of what you say, only because they recognize and trust

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you.

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This is all part of your personal brand.

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But if you aren't interested in building a personal brand, and by the way, you don't

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have to. You don't have to monetize your podcast, you don't have to build a personal brand.

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So if you aren't interested in doing that, then you probably shouldn't include your photo in your

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podcast cover art. Another consideration is if your goal is to connect more deeply with your

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audience on a personal level. A photo literally puts a face to your voice, so it will be easier

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for your audience to relate with you. This can be extremely important for podcasts on more emotional

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subjects like mental health, recovery, relationships, and more.

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Or if you're in a visually unique demographic and you're targeting that same demographic

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like women, Asian, black, bodybuilders, anything else like that where there's something visually

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unique about yourself and that is the same for the target audience you're trying to reach,

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whether it's where they are now or where they want to be.

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Like if you're a bodybuilder and you want to help people become bodybuilders, they might

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not be bodybuilders yet.

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They might not have the physique that you have yet, but they want to.

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So they can still relate with it.

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There are all kinds of things that go along with this visual demographic that you might

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have with your podcast if your podcast is targeting that specific demographic.

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And if that's the case, that could be a great reason to have your photo in the cover art

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Even if you always intend to be essentially a nobody, if you don't care about your personal

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brand, still having your photo could help you better connect with your audience. And that goes

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to what is your goal? Even if your goal isn't to build your personal brand, is your goal to connect

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deeply with your audience and maybe show them or visually prove to them that you have reason

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to talk about this. That might be a good reason for you to include cover art in your podcast.

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And number four, how good is your photo? Consider how good and usable your photograph actually is.

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I'm not referring to how attractive you are, but the quality and versatility of the photos you have.

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For example, I've seen a couple of people who, for whatever reason, simply don't pose well for

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portraits. So even if you hire a professional photographer but your photos make you look like

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a creep, you might not want to use those photos. But instead of giving up and thinking, "Oh,

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I'm just ugly," or "I just can't smile right," or "My teeth are crooked," or anything like

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that, instead of giving up. And while there might be certain things like that that you

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might want to consider, please don't let them beat you down or anything like that. But before

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you give up, try finding or taking some better photos, like maybe some candid photos, or

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try some different expressions. Instead of smiling, maybe a more serious expression.

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Maybe your smile, whether posed or genuine, just looks weird.

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So you could try something different.

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Maybe even an action photo of you doing the thing your podcast is about.

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Unless your podcast is about murder, then please don't get a photo of you doing it.

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Although that probably would be good because then that would be evidence for you to be

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turned in for the crime that you're committing.

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So yeah, go ahead and photograph yourself committing a crime.

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That way justice will be served faster.

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But I'm talking about something like if your show is about cooking, then maybe a photo

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of you in an apron or with cooking utensils or actually cooking things would be better

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than just a portrait photo of you in front of a plain background.

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Try doing the thing that you talk about.

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Weight lifting, exercising, jogging, cooking, programming, public speaking, playing a sport,

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whatever it is.

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That might be better than just that portrait photo where the lighting is perfect, you're

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looking directly at the camera or slightly to one direction or the other, that perfect

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angle and all of that, that might not be good for your photo.

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In any case, whenever you're working with a designer, always give him or her multiple

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photos to try.

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Like multiple poses, all high resolution, and all as uncropped as possible.

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You might think, oh this is an interesting full body shot, but they only need my face

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so I'm going to crop it down to my face.

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No, don't do that.

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the full, uncropped, highest quality, even raw if you have raw versions. Give them a

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bunch of photos from different photo sessions, different things, just anything you think

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might be usable and even talk with them. They might find some other things that might be

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more usable than what you've given them. Like going back to Mark Des Cotes from Podcast

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Branding whom I highly recommend for designing your cover art. He told me that he often finds

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the photo that works best is not the podcaster's first choice, but it's one of the other

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ones they provided to him. And when you work with a skilled professional designer like

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Mark, they can ensure the photo fits in nicely with the rest of your visual branding. For

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example, a photo of you in a Hawaiian shirt and a straw hat looking really fun and having

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a blast at whatever you're doing would not fit well with a podcast about emotionally

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supporting your loved ones in the days leading up to their death. That would not look appropriate.

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Now you don't have to go fully cliché, although there are some times where cliché

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is okay.

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Like, if it's about the thing you're talking about and you want to show yourself doing

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that thing, that can sometimes be okay.

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Sometimes it is, sometimes it's not.

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But you don't want to visually clash with what you're talking about.

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If your podcast is about cooking, then it won't look good if you have a photo of you

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in a sports car.

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That visually clashes.

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Why are you in a sports car with a podcast about cooking?

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It just doesn't make sense.

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See, it needs to go together and a designer can help you make those decisions and find

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a good photo.

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Also, speaking about the quality of the photo itself, regardless of the pose or anything

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like that, the lighting, the composition, and the background of the photo can make a

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huge difference in how you or your designer, like Mark, can use that photo.

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For example, a dramatically lit photo that leaves a lot of shadows on your face might

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look awesome by itself, but it might not coordinate with a predominantly light colored cover art,

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where your photo is really dark but the cover art is really light and then it just, it clashes.

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It looks weird. So then if you're working with a skilled designer, they can see that

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yes this is a great photo, we should definitely use this photo instead of any of the other

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photos you've provided, but doing so would mean we need to change the cover art. Instead

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of being a light colored cover art, changing it to a dark theme to match the dark theme

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of your photo. Or maybe your photo is predominantly blue or red or anything like that. A skilled

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designer can work with that so it doesn't look like this photo was just slapped onto

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your cover art by some kid using Microsoft Paint. Which, come on, we've all been there.

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So how good is your photo? Consider these four things when you're trying to decide

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if your photo should be in your podcast cover art.

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Number one, how well known are you?

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Number two, what is your show's focus?

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Number three, what are your podcasting goals?

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And number four, how good is your photo?

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So with these things in mind, might my face be coming to your podcast app soon?

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As you consider these things for your podcast, I'll use myself as an example.

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I actually think my photo should be on the cover art for The Audacity to Podcast.

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Why?

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I'm already known well enough within the podcasting industry to be recognized, and

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my goal is to build my personal brand through the resources that I provide. So that makes

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sense that my photo should be in the cover art. And these have actually been my thoughts

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for several years, but I haven't done it before because I simply didn't like the

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thought of plastering my face in my cover art, as if it would seem conceited or narcissistic,

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And I don't feel those things.

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I don't feel like my photo needs to be out there and people need to recognize me and

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I'm all this high and mighty person that needs all of this attention and authority

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and needs to be the center of attention and recognition and all of this stuff.

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That's not where my mind is.

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And sometimes I feel so strongly against certain things like that, impressions like that, that

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I go the completely opposite direction and decide not to do anything that could be in

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any way construed as being conceited or narcissistic.

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But when I really think about this, I think for my own self and my own podcast, I think

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the benefits for me outweigh these personal reservations.

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So you might see my face show up in your podcast app at some point soon.

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But please do go ahead and share your opinion with me if you have an opinion on if my face

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should be or shouldn't be, if you want to see my face or if you don't want to see my

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face.

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I think I might actually try it at some point because I think it does make sense, sure it

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makes sense, and maybe it could actually help in some ways.

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So if you're in this place of you need help with your podcast branding and you're not

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sure if your photo should be in your cover art even after listening to this episode,

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there are some resources for you that you can try some things or work with people.

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You could try designing your own podcast cover art with tools like SoVisual.co or Canva,

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And I have links to both of those in the notes for this episode.

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Or you could try hiring a random designer from 99designs or DesignCrowd and I have

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links to those as well in the notes for this episode.

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But I think your best choice would be to work with a skilled designer who knows the unique

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qualities of podcast branding and even has podcasting experience.

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And that's why I recommend Marc Des Cotes from podcastbranding.co.

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And again, he did not sponsor this.

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Yes, I do earn a commission if you hire him and you mention that you heard about him from

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me and if you use any of these other services like SoVisual.co which is by a friend of mine,

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Canva, 99designs, Design Crowd. If you purchase through any of these, I do earn from qualifying

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purchases through these links that I have in the notes or on the website. But I recommend things

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I truly believe in regardless of earnings. And I recommend these things because I think you will be

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served well by these things.

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Whether you design it yourself with some of these tools or you hire a designer, what I

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want to see you get is what will help you connect better with your audience, position

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the branding of your podcast and of your personal branding if you're going after that, to do

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that better for you so that you can improve your podcast, better engage with your audience,

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and grow your show for whatever kind of profit that you're looking for.

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So get those links, review the notes, or share this episode, a tap or swipe away inside of

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your app, or go to theaudacitytopodcast.com/photoincoverart.

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Now that I've given you some of the guts and taught you some of the tools, it's time

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for you to go start and grow your own podcast, maybe with your own face on it, for passion

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and profit.

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I'm Daniel J. Lewis from theaudacitytopodcast.com.

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Thanks for listening!

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[MUSIC PLAYING]

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[Music]

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(music fades)