WEBVTT 00:00:00.380 --> 00:00:03.300 Where to find your first podcast guesting opportunities. 00:00:10.280 --> 00:00:12.800 Thank you for joining me for The Audacity to Podcast. 00:00:13.090 --> 00:00:13.940 I'm Daniel J. Lewis. 00:00:14.400 --> 00:00:18.820 Podcast guesting is consistently the number one way to grow your own podcast. 00:00:19.390 --> 00:00:24.180 This works because it gives you the opportunity to get in front of more ideal listeners, 00:00:24.550 --> 00:00:26.360 provide value and demonstrate your knowledge, 00:00:26.820 --> 00:00:31.120 And then it's easy for them to follow you over to your podcast. 00:00:31.840 --> 00:00:35.820 But how do you find the first shows you should try getting on? 00:00:36.260 --> 00:00:38.080 That's what this episode will give you. 00:00:38.440 --> 00:00:42.020 Not an exhaustive list of where to find podcasts to be a guest on, 00:00:42.260 --> 00:00:44.480 but helping you build that first list. 00:00:44.920 --> 00:00:46.500 Or maybe you've run out of ideas, 00:00:46.780 --> 00:00:49.640 and maybe this can give you some ideas of new podcasts 00:00:49.800 --> 00:00:53.400 that you could try to reach out to be a guest on for those podcasts. 00:00:53.840 --> 00:00:56.060 If you'd like to follow along in the notes for this episode, 00:00:56.500 --> 00:01:04.040 There is a simple tap or swipe away inside your podcast app or at theaudacitytopodcast.com/firstguesting. 00:01:05.299 --> 00:01:09.680 First, understand how in-app podcast recommendations usually work. 00:01:09.870 --> 00:01:13.040 And this is really important for you to understand first because everything else I'm going to 00:01:13.130 --> 00:01:15.200 mention in this episode builds on top of this. 00:01:15.640 --> 00:01:19.880 Apple Podcasts, Spotify, and some other podcast apps have their own proprietary algorithms 00:01:20.240 --> 00:01:24.880 and tracking to see what podcasts are listened to by the same people. 00:01:25.480 --> 00:01:32.500 For example, Apple can see that Person 1 listens to both your podcast and Podcast XYZ. 00:01:33.040 --> 00:01:37.740 Apple may not necessarily know who Person 1 is, but they can see that Person 1 listens 00:01:37.760 --> 00:01:40.820 to both of those podcasts and any other podcasts that they have. 00:01:41.200 --> 00:01:47.660 So if Podcast XYZ is in your podcast's recommendations, I'll cover that more in a moment, we'll call 00:01:47.700 --> 00:01:51.200 it an outgoing recommendation from your podcast. 00:01:51.720 --> 00:01:59.240 Then, if Podcast XYZ is including your podcast in its own outgoing recommendations, then 00:01:59.460 --> 00:02:02.720 from your perspective, that's an incoming recommendation. 00:02:03.280 --> 00:02:04.100 Where are these recommendations? 00:02:04.470 --> 00:02:08.860 If you look at your podcast in a podcast app, they're usually going to be probably near 00:02:08.890 --> 00:02:11.320 the bottom of the listing for the podcast. 00:02:11.960 --> 00:02:17.360 Maybe more likely in the catalog view of your podcast, but maybe also in what we could call 00:02:17.360 --> 00:02:20.500 the library view, like when someone has already followed your podcast. 00:02:20.980 --> 00:02:25.400 But wherever they are, usually near the bottom, these are outgoing recommendations if you 00:02:25.580 --> 00:02:27.500 see other podcasts on your own podcast. 00:02:28.240 --> 00:02:32.500 And if any of the other podcasts out there are linking back to yours, those are incoming 00:02:33.080 --> 00:02:33.400 recommendations. 00:02:34.020 --> 00:02:38.700 Or in other words, is your podcast pointing out to other podcasts? 00:02:39.260 --> 00:02:42.700 And are other podcasts pointing in to your podcast? 00:02:43.260 --> 00:02:44.660 Outgoing and incoming. 00:02:45.100 --> 00:02:49.540 The incoming and outgoing lists are populated based on proprietary algorithms. 00:02:50.060 --> 00:02:51.600 But here's the simple way to understand it. 00:02:51.920 --> 00:02:57.260 If a significant portion of your audience also listens to Podcast XYZ, 00:02:57.700 --> 00:03:02.720 then Podcast XYZ will be in your podcast's outgoing recommendations. 00:03:03.360 --> 00:03:06.980 But for your podcast to appear in Podcast XYZ's recommendations, 00:03:07.800 --> 00:03:13.660 a significant portion of its audience would have to also listen to you. 00:03:14.040 --> 00:03:18.380 Let's imagine that significant portion needs to be 25% or more. 00:03:18.540 --> 00:03:20.940 I don't know for sure that that's what it is. 00:03:20.950 --> 00:03:24.860 I suspect it's somewhere around there based on some of the data that I see. 00:03:25.320 --> 00:03:30.880 And if I get a quotable answer from some of the platforms, I will update the notes for 00:03:30.880 --> 00:03:43.000 this episode, both in the podcast app and over on the website at TheAudacitytoPodcast.com/firstguesting if I get that information to get a concrete percentage from any of the 00:03:43.140 --> 00:03:43.280 platforms. 00:03:43.450 --> 00:03:47.300 But let's just assume it's 25% or more. 00:03:47.800 --> 00:03:52.900 Thus, it's possible to see top podcasts like the Joe Rogan Experience or the Mel Robbins 00:03:53.090 --> 00:04:00.280 Podcast in your outgoing recommendations because it could be that 25% of your audience, again 00:04:00.420 --> 00:04:04.800 that's our made-up number here, also listens to those other shows. 00:04:05.370 --> 00:04:12.880 But the only way your show would be in their recommendations is if 25% of their much bigger 00:04:13.160 --> 00:04:15.940 audience also listens to your show. 00:04:16.620 --> 00:04:23.060 I built Podgagement to track this data for you because finding this is cumbersome or essentially 00:04:23.380 --> 00:04:29.080 impossible because you would have to check all of the millions of other podcasts to see 00:04:29.300 --> 00:04:30.820 what is in their recommendations. 00:04:31.580 --> 00:04:36.700 In Podgagement, I call this the networking feature because the incoming and outgoing 00:04:36.960 --> 00:04:40.660 lists are networking opportunities for you and your podcast. 00:04:41.240 --> 00:04:46.580 While these proprietary lists are driven by proprietary algorithms, Podcasting 2.0 00:04:46.600 --> 00:04:52.400 offers a different way for you and other podcasters to showcase your own recommendations with what's 00:04:53.040 --> 00:04:58.920 badly called the pod role feature. I'm not going to explain the name, but I do have a link in the 00:04:59.000 --> 00:05:04.060 notes for this episode over to the official documentation on the pod role feature and a 00:05:04.280 --> 00:05:09.340 guide for how you can populate this, if it's possible, in your podcast publishing tool. And it 00:05:09.440 --> 00:05:13.820 might not be called, I hope it's not called the pod role feature in your podcast publishing tool, 00:05:13.880 --> 00:05:17.140 but it would be where you could put in your own recommendations for other podcasts. 00:05:17.630 --> 00:05:21.340 And Podgagement will be collecting that information as well too. 00:05:21.630 --> 00:05:24.980 So you can see what other podcasters have put you in their pod role. 00:05:25.250 --> 00:05:29.160 But the other things that are like from Apple Podcasts, Spotify and such, 00:05:29.580 --> 00:05:34.780 those are algorithmically generated and you cannot control what's in there, 00:05:35.030 --> 00:05:36.980 but you can kind of influence it. 00:05:36.980 --> 00:05:39.000 And that's a topic for a different episode. 00:05:39.700 --> 00:05:56.380 So now that you understand how this networking feature works or the recommendations inside the podcast apps when you see other podcasts recommended on your own podcast, now that you've got that foundation, look at your podcast outgoing recommendation section. 00:05:56.640 --> 00:06:00.920 That is, assuming you have your own podcast, open it in Apple Podcasts. 00:06:01.250 --> 00:06:05.420 And that could be through that Apple Podcasts app if you have that installed or even simply 00:06:05.660 --> 00:06:06.380 in a web browser. 00:06:06.490 --> 00:06:10.480 You don't have to have the app installed or even iTunes to be able to do this. 00:06:10.690 --> 00:06:15.300 Just open your Apple Podcasts link in a web browser, then scroll down to the bottom or 00:06:15.330 --> 00:06:19.380 near the bottom, and you'll see a list of other podcasts that's currently labeled, 00:06:19.520 --> 00:06:20.980 You Might Also Like. 00:06:21.460 --> 00:06:25.260 And just like on Amazon, this is the whole thing of people who buy this also buy that. 00:06:25.540 --> 00:06:32.240 This has also sometimes been called in the past, people also listen to, or people who listen to this also listen to that. 00:06:32.430 --> 00:06:33.280 People call it different things. 00:06:33.350 --> 00:06:35.200 But right now it's called You Might Also Like. 00:06:35.540 --> 00:06:38.740 This is those outgoing recommendations on your podcast. 00:06:39.320 --> 00:06:45.340 If you have a large enough following to share some crossover audience with other podcasts, those other shows will be listed here. 00:06:45.740 --> 00:06:49.820 Currently up to 15 other shows in Apple Podcasts. 00:06:49.880 --> 00:06:50.660 No more than that. 00:06:50.930 --> 00:06:52.260 You might have fewer than that. 00:06:52.600 --> 00:06:53.580 But no more than 15. 00:06:54.080 --> 00:07:06.140 This can be your first and ideal place to find other podcasts that you can know have some people already interested in your show because they're already listening to your show and those other shows. 00:07:06.680 --> 00:07:15.440 So it's likely if you already appeal to some of the audience for those other shows, you might appeal to even more of their audience too. 00:07:16.040 --> 00:07:17.280 Next, a bonus tip here. 00:07:17.720 --> 00:07:20.480 Check Podgagement's incoming networking list. 00:07:20.980 --> 00:07:26.140 Although your outgoing list of recommendations is currently limited to 15 in Apple Podcasts, 00:07:26.320 --> 00:07:32.140 your show could be in the outgoing recommendations of hundreds of other podcasts. 00:07:32.760 --> 00:07:38.080 It's essentially impossible for you to check the millions of other podcasts out there to 00:07:38.180 --> 00:07:41.960 see which of them have your show in their own outgoing recommendations. 00:07:42.740 --> 00:07:47.180 That's why I created the networking feature for you in Podgagement to track this for you 00:07:47.640 --> 00:07:49.420 automatically and every day. 00:07:50.020 --> 00:07:55.200 So while their outgoing is limited to no more than 15, I've seen podcasts with their incoming 00:07:55.420 --> 00:08:02.780 recommendations at hundreds. And each one of those podcasts could be a potential guesting 00:08:03.060 --> 00:08:08.640 opportunity for you. So if podcast guesting is important to you, I highly recommend you sign up 00:08:08.640 --> 00:08:14.399 for Podgagement's Constellation tier so you can discover all these incoming and outgoing networking 00:08:14.400 --> 00:08:20.300 opportunities for you and your podcast. And if you want to do even more digging or you don't even 00:08:20.500 --> 00:08:26.560 have your own active podcast right now, then watch for Podgagement's upcoming Pathfinder tier that 00:08:26.560 --> 00:08:31.800 will be perfect for you, even if you don't have your own active podcast, because it will allow you 00:08:31.960 --> 00:08:39.259 to do some of this research on other podcasts and follow this whole train and this big web of podcast 00:08:39.280 --> 00:08:45.380 relations and networking opportunities and the recommendations and the whole six degrees of 00:08:45.550 --> 00:08:50.940 podcast separation kind of thing out there. So you can investigate that and research and build your 00:08:50.950 --> 00:08:55.760 own list, even if you don't have your own podcast recommendations, an outgoing list or incoming list, 00:08:55.970 --> 00:09:01.500 but you could start from someone else's podcast. So that's over at podgagement.com. That is my own 00:09:01.630 --> 00:09:06.779 product. I've created that for you. I use it myself and I created it for you to use it too. So check it 00:09:06.800 --> 00:09:12.380 out over at podgagement.com. Next, with or without podgagement, check the recommendations section 00:09:12.980 --> 00:09:19.120 for other podcasts that you think have your ideal audience. Again, with or without podgagement. Now, 00:09:19.240 --> 00:09:25.280 podgagement, especially the Pathfinder plan, will make this much easier. But you could simply think 00:09:25.590 --> 00:09:30.440 of other podcasts similar to yours. Maybe you already know what some of those are, especially 00:09:30.970 --> 00:09:35.839 if they're more popular than your own or have been running longer than your own. And check their 00:09:36.120 --> 00:09:41.800 outgoing recommendations in Apple Podcasts and other podcast apps. Because if enough of those 00:09:42.320 --> 00:09:49.300 other listeners also like a podcast similar to yours, they might like yours too. Or they might 00:09:49.300 --> 00:09:55.560 like your podcast even more than that other podcast. You might not necessarily be pitching 00:09:55.800 --> 00:10:01.620 yourself to that other podcast or the multiple other ones that are similar to yours. You could, 00:10:01.860 --> 00:10:05.020 But that's not the point of this step here. 00:10:05.730 --> 00:10:10.940 Instead, you're using those other podcasts to discover then the second or third degree 00:10:11.330 --> 00:10:13.160 of other podcasts related to them. 00:10:13.530 --> 00:10:19.740 So you can use this method to research their outgoing and potentially incoming recommendations, 00:10:20.560 --> 00:10:26.260 which might be even better podcasts for you to pitch yourself to be a guest on those podcasts. 00:10:27.000 --> 00:10:30.040 And if you want to try to be a guest on the podcast similar to yours, 00:10:30.100 --> 00:10:36.540 you could go ahead and do that too. Then how do you even approach these guest opportunities? 00:10:37.200 --> 00:10:42.220 Now that you probably have a list of other podcasts, here's how I suggest you try to get 00:10:42.360 --> 00:10:48.740 on them. It's very important that you do this with the greatest sincerity and thoroughness. 00:10:49.380 --> 00:10:55.280 Step one, actually listen to the other podcasts. Understand their approach to their subjects and 00:10:55.300 --> 00:11:01.600 especially ensure they even ever have guests on their show. I get pitched quite often for people 00:11:01.600 --> 00:11:07.180 to be a guest on my own podcast, and just by the fact that they're pitching a guest to me, 00:11:07.490 --> 00:11:12.500 whether it's themselves or someone they work with, tells me they don't actually listen to my show. 00:11:12.960 --> 00:11:18.960 Because I don't have guests on The Audacity to Podcast, so someone would have to be really 00:11:19.180 --> 00:11:24.540 impressive for me to even consider it, but still the answer would probably be no, because I just 00:11:24.560 --> 00:11:29.720 don't have guests on my show. And if someone listened to my show, they would realize he never 00:11:29.860 --> 00:11:34.260 has guests on his show, so I probably shouldn't pitch myself as a guest. But if you listen to 00:11:34.400 --> 00:11:39.340 another podcast and discover they do have guests on their show, then you can know, oh yeah, they do 00:11:39.360 --> 00:11:46.360 have guests, so it would make sense for me to pitch myself as a guest. Step two, take notes on whom it 00:11:46.760 --> 00:11:53.780 seems their podcasts are trying to serve. You could use AI to help analyze this. For example, I looked 00:11:53.800 --> 00:11:59.780 at my own outgoing networking section inside of Podgagement and I found a social media marketing 00:12:00.070 --> 00:12:06.560 podcast listed in there. So I went over to Magai, my favorite AI toolbox, and I used Gemini 2.5 Flash 00:12:06.980 --> 00:12:12.940 and the Assistant Persona. And the reason I used Gemini 2.5 Flash is because it has a really large 00:12:13.320 --> 00:12:19.600 context window. So it doesn't matter how much data I feed it almost, I can feed a whole bunch of data 00:12:19.920 --> 00:12:23.960 and it will be able to accept all of that without any kind of cutoff, which is great 00:12:24.420 --> 00:12:29.200 for giving it lots of information about another podcast. And it's also really fast and really 00:12:29.440 --> 00:12:34.400 cheap to use. So if you look at the link in the notes for this episode, I'll show you the actual 00:12:34.720 --> 00:12:39.860 prompt that I used and what kind of output that I got back from it. I didn't tweak anything about 00:12:39.860 --> 00:12:46.460 it. I just wrote that prompt one time, gave it the link to actually another Apple podcast URL 00:12:46.460 --> 00:12:49.360 that I got for one of those podcasts 00:12:49.510 --> 00:12:52.480 that was in my outgoing networking section from Podgagement. 00:12:52.920 --> 00:12:54.700 So I just gave it the Apple Podcast URL 00:12:55.000 --> 00:12:56.920 where then Magai could look at that, 00:12:57.120 --> 00:12:58.600 read the description, read the episodes, 00:12:59.340 --> 00:13:01.080 read some information about the episodes. 00:13:01.260 --> 00:13:03.600 It's not looking at the full transcripts or anything like that, 00:13:03.630 --> 00:13:06.080 but it's looking at a lot of top-level information 00:13:06.210 --> 00:13:07.980 in the list of topics that have been covered. 00:13:08.460 --> 00:13:10.040 And then it gave me a description 00:13:10.960 --> 00:13:14.180 of who it seems that podcast is trying to reach. 00:13:14.680 --> 00:13:18.280 So the AI can be great at analyzing that for you. 00:13:18.920 --> 00:13:21.240 And Magai is my top recommendation there. 00:13:21.620 --> 00:13:22.540 And I have a link to that. 00:13:22.560 --> 00:13:24.620 It is an affiliate link if you're interested in that. 00:13:24.940 --> 00:13:26.780 I don't get paid to talk about Magai. 00:13:27.060 --> 00:13:29.560 I earn only if you sign up through my affiliate link. 00:13:29.960 --> 00:13:32.860 And I recommend things I truly believe in regardless of earnings. 00:13:33.500 --> 00:13:38.520 Step number three, brainstorm what value you can provide to those podcasters 00:13:38.740 --> 00:13:42.940 so they can better serve their audience with the content you can offer. 00:13:43.520 --> 00:13:49.940 You can use AI for this if you really need to, but here I highly recommend you don't 00:13:50.060 --> 00:13:57.780 use AI and instead do it yourself because no AI or large language model, LLM, truly knows 00:13:58.260 --> 00:14:00.960 you, your knowledge, and your experience. 00:14:01.740 --> 00:14:02.340 But you do. 00:14:02.820 --> 00:14:09.820 So you think about what value you can offer and don't rely on the AI to do that for you. 00:14:10.220 --> 00:14:10.780 You do it. 00:14:11.560 --> 00:14:17.080 Step four, if you followed step one, then you should also be familiar enough with the podcasts 00:14:17.450 --> 00:14:22.300 to know how to contact them. If they don't share a contact method in their podcast, 00:14:23.170 --> 00:14:28.420 check their episode notes and their website first because there's probably contact information there. 00:14:28.830 --> 00:14:33.600 But if you can't find any contact information there, then check the podcast's social media 00:14:33.780 --> 00:14:38.759 accounts or the host's social media accounts and ensure that they actually reply on social media 00:14:39.120 --> 00:14:40.540 and reach out to them that way. 00:14:40.960 --> 00:14:42.140 Or as a last resort, 00:14:42.920 --> 00:14:45.220 look for an email address in the RSS feed. 00:14:45.530 --> 00:14:46.800 But that's kind of the last resort 00:14:46.980 --> 00:14:49.000 because often people put email addresses in there 00:14:49.120 --> 00:14:50.740 that they don't mind getting spammed 00:14:51.160 --> 00:14:54.060 and they might put lower priority on anything 00:14:54.280 --> 00:14:55.680 that comes in through those email addresses. 00:14:56.100 --> 00:14:58.180 That may not necessarily be the case, 00:14:58.620 --> 00:15:00.200 but I've seen some people do it that way. 00:15:00.230 --> 00:15:04.220 So make sure you look for what are the methods they say 00:15:04.340 --> 00:15:05.980 this is how you contact us. 00:15:06.400 --> 00:15:08.139 And it may even be that you need to go through 00:15:08.160 --> 00:15:13.320 some other agency and that's fine. You can do something like go through the other agency and 00:15:13.720 --> 00:15:19.940 copy the actual podcaster or mention them both on social media and such. Or even if they're a big 00:15:20.040 --> 00:15:24.200 time podcaster, you could ask them, who does your guest booking? I'd love to reach out to them or 00:15:24.340 --> 00:15:30.580 can I pitch myself to you? Be personable in all of this. And then step five, with all of these 00:15:31.060 --> 00:15:38.120 crucial foundational steps done, now you can send the message to those podcasts. Don't skip these 00:15:38.140 --> 00:15:44.860 steps like so many people do that pitch themselves to podcasts or pitch their own guests or experts 00:15:45.040 --> 00:15:51.240 that they know that they're marketing for, like that I get quite often, where I'd say 99% of the 00:15:51.360 --> 00:15:57.520 pitches I get, they didn't follow any of these steps and they skipped right to step five, messaging 00:15:57.640 --> 00:16:03.380 me. Don't be like that. Do all of these steps and then you can send the message to those podcasts. 00:16:04.000 --> 00:16:05.480 And what should you even say? 00:16:06.100 --> 00:16:06.780 Here's an example. 00:16:07.120 --> 00:16:12.660 But make sure you write it in your own voice and that everything you write, you are absolutely 00:16:13.160 --> 00:16:16.460 sincere in what you say and what you mean by it. 00:16:16.740 --> 00:16:18.880 So here's an example of what that could be. 00:16:19.160 --> 00:16:20.960 But please don't copy this verbatim. 00:16:21.080 --> 00:16:22.000 It's only an example. 00:16:22.360 --> 00:16:23.020 You can start off. 00:16:23.200 --> 00:16:28.140 Hi, podcast host's first name or the names of several of the hosts, especially if you 00:16:28.260 --> 00:16:30.660 can include their first names of each one of them. 00:16:31.040 --> 00:16:34.240 that can help demonstrate that you already know who you're talking to. 00:16:34.700 --> 00:16:35.300 And then you could say, 00:16:35.600 --> 00:16:40.360 I recently discovered your podcast because I found we already have some crossover audience. 00:16:40.800 --> 00:16:44.560 So I listened to an episode or some episodes and, 00:16:44.940 --> 00:16:49.300 and then prove you actually listened by praising something specific 00:16:49.820 --> 00:16:52.780 that only an actual listener would know. 00:16:53.280 --> 00:16:57.520 Don't use AI to just scrape their title in their episode description 00:16:57.880 --> 00:16:59.100 and pull something like that. 00:16:59.500 --> 00:17:01.800 I recognize it when people do that to me. 00:17:02.220 --> 00:17:06.939 I can tell you just scraped the title and you're just quoting that back to me. 00:17:06.939 --> 00:17:08.680 You didn't actually listen to the episode. 00:17:09.140 --> 00:17:13.740 So you need to prove that you listened to the episode and praise something from the episode, 00:17:14.040 --> 00:17:17.640 something that the podcaster did, something that stands out to you, some takeaway that 00:17:17.640 --> 00:17:21.180 you got, some tool that you learned about, something you hadn't thought of before. 00:17:21.760 --> 00:17:26.020 Something like that that really proves that you did listen. 00:17:26.459 --> 00:17:27.260 But don't stop there. 00:17:28.020 --> 00:17:33.680 Assume that they already get the, we could call them apathetic pitches all the time from 00:17:33.690 --> 00:17:37.680 people who just don't care and who don't actually listen to the podcast. 00:17:38.400 --> 00:17:44.800 So you could take another opportunity to further emphasize and further prove that you truly 00:17:45.300 --> 00:17:47.240 did listen to their podcast. 00:17:47.690 --> 00:17:52.519 And yes, I know this takes work and it doesn't necessarily scale infinitely, but that's fine 00:17:52.540 --> 00:17:55.580 because for trying to build your first list 00:17:56.080 --> 00:17:59.380 and trying to be a guest for the first time on other podcasts, 00:17:59.730 --> 00:18:02.460 you can do things now that won't scale. 00:18:02.940 --> 00:18:04.440 So listen to those podcasts. 00:18:04.810 --> 00:18:07.460 Write something personalized in your emails to them 00:18:07.770 --> 00:18:10.080 because it's not like you're sending out thousands of emails. 00:18:10.700 --> 00:18:13.800 You're probably sending out a few, maybe a hundred 00:18:13.930 --> 00:18:16.780 if you use a tool like Podgagement and discover hundreds of podcasts, 00:18:16.910 --> 00:18:18.560 but you're starting out with a few. 00:18:19.010 --> 00:18:22.080 And then your message, you could continue saying something like, 00:18:22.500 --> 00:18:27.060 Since we have some similar listeners, I had an idea of some content I could help you share 00:18:27.300 --> 00:18:30.400 with your audience and then give your ideas there. 00:18:30.840 --> 00:18:34.540 Don't leave it to them to think about what value you could offer. 00:18:34.840 --> 00:18:40.460 You offer the value, something that is relevant to their audience, something that you think 00:18:40.700 --> 00:18:45.500 maybe they haven't covered yet, or maybe you have a different perspective or something that 00:18:45.560 --> 00:18:48.160 can build upon what they've already covered. 00:18:48.440 --> 00:18:52.160 And especially if you can point that out and point out, hey, you covered this. 00:18:52.520 --> 00:18:56.520 I've actually got an amazing story that I did something very similar to what you were talking 00:18:56.660 --> 00:18:56.720 about. 00:18:56.730 --> 00:19:00.600 And I thought it might really demonstrate to your audience that you know what you're talking 00:19:00.840 --> 00:19:05.100 about and that your methods work if I could come on and share my story of how I did something 00:19:05.460 --> 00:19:06.720 similar and the results I got. 00:19:06.820 --> 00:19:11.360 See, that kind of thing, what you're basically saying is, I want to make you look better to 00:19:11.370 --> 00:19:11.760 your audience. 00:19:12.310 --> 00:19:16.640 Or I want to make your podcast reach your audience with extra value. 00:19:17.220 --> 00:19:19.980 See, don't think about, hey, I'm so good. 00:19:20.060 --> 00:19:20.780 I'm so awesome. 00:19:20.910 --> 00:19:25.760 I should be on your podcast because I'm the greatest thing since sliced podcasts. 00:19:26.590 --> 00:19:31.960 Instead, focus on how you can help them be better for their audience. 00:19:32.700 --> 00:19:34.820 And then back to the message that you're sending. 00:19:35.020 --> 00:19:40.020 If you have guests on your own podcast, maybe invite them to be a guest on your show. 00:19:40.590 --> 00:19:46.020 And maybe even suggest what subject might be a great fit for them to share with your own 00:19:46.130 --> 00:19:46.260 audience. 00:19:46.920 --> 00:19:54.360 Again, that further shows that you know who you're talking to and you recognize their value. 00:19:54.900 --> 00:19:56.400 You're demonstrating that. 00:19:56.960 --> 00:20:04.240 And this makes it so much more relevant, personable, targeted, and I think more likely to stand 00:20:04.500 --> 00:20:06.700 out among any of the pitches that they receive. 00:20:07.600 --> 00:20:11.260 I think you could sign off with something like, I hope we get to talk soon on the mic or off. 00:20:11.700 --> 00:20:17.780 Note that this template, if you could even call it that, really doesn't look much like a template. 00:20:18.200 --> 00:20:22.280 I'm really just providing guidance for you for what you should write about. 00:20:22.560 --> 00:20:36.860 And I think it's crucial that you do not use an AI or an LLM here because this very email will be a demonstration of your respect for and potential value to the other podcaster and his or her audience. 00:20:37.520 --> 00:20:43.140 And since you wouldn't outsource your actual guest content to AI, don't outsource your pitch message either. 00:20:43.770 --> 00:20:46.120 Write it yourself in your own voice. 00:20:46.940 --> 00:20:50.320 Lastly, this is only the first place to look. 00:20:50.760 --> 00:20:55.700 Your incoming and outgoing networking lists might be big enough to keep you busy for quite a while, 00:20:56.000 --> 00:21:02.220 especially if you use a tool like Podgagement and you've discovered hundreds of incoming networking opportunities. 00:21:02.920 --> 00:21:08.360 But since you can know you already have crossover audience with these other podcasts, these pitches 00:21:09.120 --> 00:21:15.920 from this incoming and outgoing list of podcasts, these should be much easier for you compared to 00:21:16.400 --> 00:21:22.700 completely dissimilar podcasts, especially because it's highly possible the other podcasters on your 00:21:22.920 --> 00:21:29.519 list already know about you too. So they might be more likely to say yes because they already know 00:21:29.540 --> 00:21:34.360 about you. They maybe already know you have some crossover audience. Maybe their audience has 00:21:34.560 --> 00:21:40.620 mentioned you. That's why this can be your first place to go to look for those guesting opportunities 00:21:41.160 --> 00:21:47.980 because you already know you share some crossover audience so you can grow that even more. Be sure 00:21:47.980 --> 00:21:53.760 to check out podgagement.com to help you discover your podcast networking opportunities. So a lot of 00:21:53.760 --> 00:21:57.919 the stuff like building these lists, trying to find these other podcasts, you don't have to do it 00:21:57.940 --> 00:22:03.340 manually. Podgagement does that automatically for you and it updates that throughout the day. So go 00:22:03.380 --> 00:22:08.580 over to podgagement.com to sign up for the Constellation tier to try that yourself or look 00:22:08.580 --> 00:22:13.940 for that upcoming Pathfinder tier that will be really focused on this kind of feature set 00:22:14.360 --> 00:22:20.460 specifically to help you network and help you discover other podcasts. Now a quick peek over 00:22:20.680 --> 00:22:25.999 at the community corner. Thanks again to Brian Insminer from Top Tier Audio for streaming 00:22:26.020 --> 00:22:31.360 Satoshis to The Audacity to Podcast, I realized I was talking previously about what does this number 00:22:31.580 --> 00:22:37.040 mean? Does it maybe mean this? Does it mean that? Well, turns out I realized the numbers didn't 00:22:37.090 --> 00:22:42.020 actually mean anything because they were automatically streamed amounts. That's something 00:22:42.020 --> 00:22:47.460 you can do with the Podcasting 2.0 app is you can say, I want to stream this many sats or Satoshis 00:22:47.840 --> 00:22:53.059 per minute that I'm listening to, and it will do that automatically for you. And so that's 00:22:53.080 --> 00:23:00.600 what happened in this case. And in this particular week, Brian streamed 411 sats over to the Audacity 00:23:00.600 --> 00:23:05.480 to Podcast. So I really appreciate that. Also, thanks to Cameron Stack from Podlabs.org for 00:23:05.700 --> 00:23:11.100 interviewing me for his upcoming mini-series on podcast awards. I'll share more about that when 00:23:11.280 --> 00:23:15.560 those episodes are available that you'll be able to check it out. If you love The Audacity to Podcast 00:23:15.690 --> 00:23:21.099 and value the podcasting inspiration and education I provide, would you please consider giving back 00:23:21.120 --> 00:23:22.540 what you feel it's worth to you. 00:23:22.930 --> 00:23:24.160 That could be any amount. 00:23:24.470 --> 00:23:30.360 You could do that through TheAudacitytoPodcast.com/giveback through a Podcasting 2.0 app 00:23:30.620 --> 00:23:32.540 or something that doesn't cost you anything 00:23:33.160 --> 00:23:34.620 is get someone else listening to the podcast, 00:23:35.080 --> 00:23:36.160 especially another podcaster 00:23:36.460 --> 00:23:39.680 or share this episode out in podcasting communities 00:23:39.980 --> 00:23:41.060 and with other podcasters. 00:23:41.370 --> 00:23:42.300 That won't cost you anything, 00:23:42.710 --> 00:23:44.240 but I would be deeply grateful for it. 00:23:44.410 --> 00:23:46.740 And it's one of those ways that you can give back 00:23:47.210 --> 00:23:48.140 some value to me 00:23:48.470 --> 00:23:50.800 if you feel that what I've given you is valuable. 00:23:51.260 --> 00:23:59.820 Now that I've given you some of the guts and taught you some of the tools, it's time for you to go start and grow your own podcast for passion and profit. 00:24:00.320 --> 00:24:03.140 I'm Daniel J. Lewis from TheAudacityToPodcast.com. 00:24:03.740 --> 00:24:04.260 Thanks for listening.