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How to refresh your podcast branding.

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Thank you for joining me for The Audacity to Podcast.

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I'm Daniel J. Lewis.

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After sharing multiple considerations, this is my last episode in my mini-series about

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refreshing your podcast branding.

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And it's time to wrap it up with the big question, how?

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If you want to review some of the other stuff I've talked about with refreshing your podcast

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branding, go back and listen to my previous episodes about the benefits of podcast branding

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refresh and when you should refresh your podcast branding. But this episode will focus on how

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to refresh your podcast branding. If you'd like to follow along in the notes, you can

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get to them at the theaudacitytopodcast.com/refreshhow or they are a simple tap or swipe away inside

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of your podcast app. First, a reminder, what is podcast branding? Your podcast branding

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is one or more features that uniquely identify your podcast. It's the first impression for

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new audiences. And it's how your loyal audience recognizes your podcast distinctly from others.

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Podcast branding is more than only your cover art. That's the thing that we usually think

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of at first and almost all the time is "Oh it's my cover art." No, it's so much more

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than that. Yes, it can be your cover art, but it can also be the logo inside your cover

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art. And that logo can be used for all kinds of things. And by the way, a logo is different

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from cover art. A cover art can contain a logo, but the cover art is not your logo.

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And if you want to learn more about that, I've got a great article linked in the notes

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for this episode.

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Your podcast branding is also the audio and video elements that you use throughout your

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episodes. It's in your podcast description. It's in your repeated phrases. It's even

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in how you communicate and host your podcast.

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So a branding refresh would be updating any or all of these elements but keeping the core

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of your podcast the same.

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It's like changing your shirt.

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Well you're still the same person inside the shirt but just the outside has changed or

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the style has changed.

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A rebrand would be if you changed much more of the podcast including what you talk about

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and whom you try to reach.

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So we're focusing on how to refresh your podcast branding.

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Number one, evaluate the needs.

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Do you actually need to refresh your podcast branding or are you merely bored with it?

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Most likely your needs will fit within one or more of the benefits to a podcast branding

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refresh that I've previously shared.

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Those are attract a new audience, increase your perceived quality, adapt to the latest

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trends, strengthen or reset your podcast's identity and message, infuse new energy for

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your audience and yourself, and stand out from others.

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Your actual needs should be the biggest influence over all other branding refresh decisions.

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For example, my now-retired Once Upon a Time TV aftershow podcast got me a "friendly"

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call with one of Disney's lawyers.

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Because well, first of all, because I opened my big mouth and kind of invited the call.

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But really the reason they wanted to talk to me was because they looked at my visual

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branding and saw that my visual branding looked so much like their official branding for the

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TV show that they thought I was actually using their images.

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And they first said, "You're not allowed to copy our images."

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And then I showed them, "No, I built these all myself.

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I designed this all myself.

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I did all of these things myself."

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So then they said, "Well, alright, but it looks just like ours."

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So it looks like it's officially affiliated with Disney.

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That was the problem.

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So all I needed to do to satisfy the almighty mouse was to refresh the visual branding and

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make some more prominent disclaimers that we weren't affiliated with Disney or that

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we were the unofficial podcast about the show.

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That was an immediate and an important need for the podcast's visual branding.

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But it didn't change anything about how we ran the podcast, the kind of content we

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produced, what we did on the site, it didn't change our color scheme, it didn't change

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the silvery look. Pretty much all I did was just change the font, made it drastically

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different from their official font, and I made it more prominent to say "unofficial

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podcast." By the way, the Disney lawyer was very clear that they did not want us to stop

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our podcast. We just had a branding problem so we had to refresh our podcast branding

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because of that immediate need. So you really need to think about does your podcast need

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a podcast branding refresh? And if so, why? What are the actual needs in your podcast

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branding refresh? That's number one. Number two, understand your own podcast. You've

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seen the cliche plotline before. You journey up a mountain on a path to self-discovery

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and you're met by some sage who helps you discover that the magic was within you all along.

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That's been done over and over and over.

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Understanding your own podcast won't have you climbing mountains into a path of self-discovery,

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but it does mean trying to step out of your own position and objectively look at your

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podcast as both an outsider and as an audience member, but not as someone actually hosting

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the podcast, that curse of knowledge.

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So you really have to seek to understand what makes your podcast unique from the audience

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perspective.

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What are those recurring elements that are used in your podcast, the inside jokes or

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the style of your presentation?

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What is your podcast known for?

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Not just, you talk about movies, but what is it known for about that?

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What makes your podcast different from another podcast that talks about movies?

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What does the audience like and dislike about your podcast?

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Why is your audience listening?

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What are they getting from your podcast that they can't get from someone else?

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And why are you even making this podcast?

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These are some questions that you can consider to help you better understand your own podcast

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because sometimes I think we'll just go through the motions, maybe for years, and not really

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understand what our podcast actually means to our audience and how it's perceived in

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certain ways, or certain strengths and weaknesses, certain ways that make it distinct from other

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podcasts. Look for those things that you should emphasize more and the things that you should

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remove. For the branding refresh that I did for The Audacity to Podcast several years ago,

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I realized that my visual elements really weren't communicating the idea of audacity,

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that is boldness, courage, guts, power and such. But those were definitely recurring themes. After

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After all, that's why I named my show The Audacity to Podcast.

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So I knew that the magic was within me all along.

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I just had to let it go, let it go.

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And I'm not going to sing anymore in this episode so don't worry.

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Another aspect of this is realizing that your podcast branding might not match your own preferences.

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For example, and this is I think the first time I've ever said this, the music I've

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always used for The Audacity to Podcast, a song called Vegas Shuffle, is not actually

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the kind of music I enjoy. In fact, I don't really like hard rock or electric guitar music,

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but I love that song for this podcast because I think it perfectly fits the vibe of my podcast

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branding. When I was looking for music years ago now, back in 2010, when I was preparing

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to launch the podcast and I heard that song, I realized, yes, that in musical tone, and

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I'm very musical. I have a musical background. I get all of these pictures in my mind when

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I hear music and certain things and I'm very picky about music. So it's very interesting

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that I picked a song that I don't actually prefer that style of music for myself, but

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it fit the vibe of my podcast branding. And if you're wondering what is the actual kind

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of music I like and in fact what is the kind of soundtrack for my life right now, well

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watch me get inducted into the podcast hall of fame to hear my walkout music that actually

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fits me better, at least in my mind, by understanding my own podcast and what I wanted to do with

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the podcast. I chose music that fit the vibe of the podcast. It fit the branding of the

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podcast. Not my personal branding, but the branding of the podcast. I tried to do the

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same thing with the other podcasts that I've hosted, making the branding fit the podcast,

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not myself, because I needed to understand the podcast and the audience and how these

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things would all tie together. That's all part of podcast branding. And when you understand

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your own podcast, then you can understand where you need to emphasize certain things

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more or maybe emphasize certain things less or completely remove them because they're

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just not fitting with that actual branding of your podcast.

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Number three, consider the timing. An effective branding refresh will take time to do with

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excellence. Yeah, you could do something overnight that might be cheap, but is it really the

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best thing. Even if you're a professional, it still takes time to consider, "Is this

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really the best approach? Let me try some other methods. Let me push some pixels around

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a little bit here and there." I do that a lot. Consider not only how much time the process

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will take in itself, but also when is actually the right time to launch the new branding.

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For example, if your show is seasonal, and for good reasons, I hope, the start of a new

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season could be a great time to launch the new branding. Either with the first episode

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of that season or with the trailer preceding the new season if you do a trailer for the new season.

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Other good times for a branding refresh could be around milestone episodes or anniversaries.

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You can learn more about when is a good time to refresh your podcast branding by listening

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to my previous episode or reviewing the article.

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But in a quick review here, when your podcast significantly changes, when your branding

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stops growing with you, when you enter new "seasons" and I explain more in that episode

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what I mean by that. It's not necessarily a seasonal show, but kind of seasons, like

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seasons of life kind of thing where you gradually transition from one season into another. That

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kind of season. Listen to the episode to understand that more if that was a little fuzzy. Also,

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when you can improve the quality of your podcast branding, when there's enough compelling feedback,

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and/or when you determine the benefits outweigh the costs. And you can go back to the other

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episode to learn more about some of the benefits of a podcast branding refresh.

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It's also best if you can time your branding refresh to launch in all your properties at

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the same time.

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Now, super loyal fans of the Audacity podcast might have noticed that it took me I think

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about a year before I updated the website theaudacitytopodcast.com to match the new branding

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in the podcast cover art and the way that I'd altered the music just a little bit.

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If I wasn't going through the personal hardships that I was at that time, the best thing for

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me to do and what I would have rather have done is to have launched the new site with

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the new visual and audio branding and the video branding as well at the same time, which

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even the video branding I think came a couple years more after the website and the podcast

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rebranding, but it would have been best if I launched all of those at the same time.

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But I did it right when I did a complete rebrand of my podcast reviews to Podgagement.

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That's my service where you can sign up at podgagement.com, try it free, to engage your

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audience and grow your podcast.

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Like get voice feedback from your podcast audience.

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You can get messages from your audience.

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You can collect ratings and reviews and so much more coming.

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That's at podgagement.com.

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Try it free.

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Free trial when you sign up.

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Great options over there.

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Check it out.

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Podgagement.com.

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That little commercial aside, when I did that rebrand from my podcast reviews to Podgagement,

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I launched it all together.

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That's the app redesign, the website redesign, the new logo, the new domain, even the new

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social IDs.

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Everything I changed, all together.

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That's the way to do it.

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When you can plan for it, and when you have the time for it, when you've made the time

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to make sure you get everything done, and when you time it all together.

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That's number three.

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Number four.

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Prepare your audience.

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Although a branding refresh is not as major as an actual rebrand where you're changing

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what your podcast is about or the kind of audience you're trying to reach.

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It might still be a good idea to announce the branding refresh to your audience ahead

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of time.

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It doesn't have to be a huge announcement with all kinds of explanation, like a rebrand

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might need, but at least something, just a little heads up maybe, especially if your

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show doesn't already use seasons for good reasons.

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I gotta put that on a t-shirt.

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Have seasons for good reasons.

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This kind of approach where you're announcing it or giving your audience some kind of heads

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up can reduce potential confusion when someone's podcast library suddenly looks a little different

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and maybe they can't find your podcast because it looks different from before if you did

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a visual branding refresh.

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Like maybe your old podcast cover art was blue and now your new cover art is red, then

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your audience might be a little confused.

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I'm not talking like minutes or hours of confusion, but it might just be a little confusing

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for them to see, "Wait, where did that podcast go?

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Why aren't I still following that podcast in my pocket?

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Oh there it is. Okay.

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Oh look at that.

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They changed their colors.

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So that's why you might just want to give them a little bit of a heads up.

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You could mention the upcoming refresh in your episodes leading up to it.

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Again, just a little heads up.

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It doesn't have to be a long explanation.

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Unless it's something super special about it.

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But my recommendation would really be to publish a separate episode as a trailer and define

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it as a trailer episode.

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give it an episode number or anything like that. Just set it as a trailer type and that

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would be specifically to announce the upcoming branding refresh. It doesn't have to be a

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long episode, a minute, two minutes, whatever. And then a couple of weeks after you launch

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the new branding, you can then easily go back and delete that announcement episode so anyone

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coming to your podcast after you've done the branding refresh won't have to know that

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you ever did a refresh. Unless there's some special story behind the refresh that you

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really want to share, that's when you'd want to leave that in an episode or leave that announcement

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episode out there so that people can hear that story of what that new branding refresh means to

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you. If there's something special about that that your audience would appreciate. The more drastically

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different the new branding is, probably the more important it is to prepare your audience for that

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new branding refresh. But if you keep things in some way similar, like if you look at the old

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podcast cover art for the Audacity podcast and the new one I still have the microphone in there. I

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still have the exclamation point kind of hidden in the logo. I still have the kind of RSS feed icon

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in there although it has three circles instead of two. It's there. The layout's kind of the same but

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the font is different. The colors are different. The feel of it is different. Like I didn't use

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drop shadows in the new design. I used lots of drop shadows in the old design. It was kind of

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of the same but still also different. The more radically different you make it though,

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that's when you might want to consider especially letting your audience know that it's coming

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up. Especially if you change the name of your podcast. But that gets more into rebranding.

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So that's number four. Prepare your audience. Number five, decide to delegate or do it yourself.

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Refreshing your podcast branding will cost you. It will obviously cost money if you delegate

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it to someone you hire and it could also cost you time if you do it yourself.

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And maybe a lot of time if you're not skilled or comfortable with the process.

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The first place I recommend looking for help would be within your own audience.

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Put a call out there if you have an email list, followers, or a community, or even just

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mention it in your podcast.

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"Hey, I'm looking for someone to help me do a branding refresh.

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Maybe design some new cover art for us, a new logo, maybe make some new audio elements for us.

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then I'd love to have you help us with our podcast. Something like that gets your audience

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involved and that can be really fun for them and fun for you. For example, No Agenda with

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Adam Curry and John C. Dvorak makes a big deal about letting their audience contribute

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artwork and reusable audio elements for every episode. To see this in action, look at noagendaartgenerator.com

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I have that link in the show notes for examples of all the thousands and thousands of artwork

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submissions they received.

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And the podcast makes a big deal about picking one after every episode and they use it for

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that episode.

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And then in the next episode of their podcast they talk through some of those things.

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And if you're using a Podcasting 2.0 compliant podcast app, you get to see the multiple images

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pass through in the Podcasting 2.0 chapters. Which, if my proposal is ever accepted, I'd

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love to see it be actually a gallery of images that you could swipe through at your own pace

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while they're talking about the images. But that's an aside. I talk about that kind of

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stuff a lot more in the future of podcasting. Now feel free to have fun with this if you

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get your audience involved. Like you could run a contest with or without prizes. You could consider

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having your audience vote for what they like the best or making some kind of other game of it.

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Just be prepared with how you might handle it if your audience doesn't give you very high-quality

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work or they don't give you very high-quality responses to your choices. And if you want to

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hire a highly skilled professional to help, here are my recommendations. Now the following are

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affiliate links. If you click on the links in the notes or if you mention me to these people,

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I might be compensated, especially with the first one. So consider that if you want to,

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But I recommend things I truly believe in, regardless of earnings.

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So for visual branding, I highly recommend Marc Ducote from PodcastBranding.co.

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And if you work with him, please let him know that you heard about him from me or from the

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Audacity to Podcast. I do receive a commission if you mention me. That's the only way I get paid

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from him. But I recommend him because he's done great work and he is a podcaster himself.

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He understands podcast branding. That's what his site is all about. PodcastBranding.co

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is where he shows off all of this stuff. He's been in this industry for a while, a skilled designer,

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a skilled podcaster. If you want maybe a cheaper alternative or maybe something quicker, but if

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you're just looking for an alternative, 99designs is pretty good where you get designers to compete

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for designing something for you. But what's very likely going to happen there is you might

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get something that looks good but has some pretty bad cliches in it. And I'll talk more about

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cliches actually in the next point. I highly recommend against using Fiverr.

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Fiverr can be very cheap, sure, making it very affordable, but it can also be very

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cheap quality and there's also a lot of intellectual property theft when it

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comes to stuff like designing things, creating images for you, and you can be

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held liable for that. So be very careful on Fiverr. Marc Ducote, 99designs, and as a

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a last resort. Like very bottom of the barrel last resort. Maybe Fiverr for this. Fiverr's

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great for other things, just not podcast cover art in my opinion. If you want something that's

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more drawn, like either cartoonish style or illustrated in some way, then my top recommendation

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there is James Kinison from DrawYouAPicture.com. And I do not, to my knowledge, get compensated

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in any way from him, but it'd still be nice if you let him know that you heard about him

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from me. I don't expect compensation. I just want him to know that I appreciate his work.

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He's done great work for me. I'll talk about more in a moment. And he's done amazing work

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for others. He's super creative and really talented with artistic stuff. So if you want

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something drawn, then definitely go to him. For complete audio branding, I highly recommend

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Music Radio Creative or hire out for pieces of your audio branding with some people on

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Fiverr. This is a good place for using Fiverr in certain cases. Like maybe you need a voiceover,

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maybe you need a little jingle put together, maybe you need something sung by a few people

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and you piece it together yourself or maybe they piece it together. Certain little tasks like that

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you could hire out on Fiverr and probably get some pretty good results. But Music Radio Creative is

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the prestigious option here. If you need help with your content or presentation branding,

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because that is part of your podcast branding, then hire a podcast consultant such as me

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or Dave Jackson or Eric K. Johnson or whoever is your favorite.

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And again, let them know that you heard about them from me.

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I may or may not receive any kind of compensation from that.

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I just like people to know when I refer people to them, even if I'm not compensated.

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And if you want video branding, then, well, maybe someone from Fiverr.

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Now here for video branding, please check the notes for this because if I get a better

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option in the future. I will update the notes because right now I don't know a good person

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to recommend for making video branding like lower thirds, animations, opening and closing sequences,

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little flash transitions or anything like that. I don't mean flash like the old browser stuff but

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flashy kind of stuff. If you need video branding then look in the notes for an actual link to maybe

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someone that I end up recommending but right now I don't have someone to recommend so let me know

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So also, if you are someone who can do video branding really well, and please understand

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I am very picky about styles and quality and stuff, so if I have to decline, please don't

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take it personally.

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But check the notes if you're looking for video branding help, because I'll try to update

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it when I find someone that I can recommend for, I don't know if I'll get compensated,

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probably not, but we'll just see.

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And that will be disclosed in the notes.

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And if you have the tools, skills, and determination to do it yourself, then expect to spend way

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too much time obsessing over particular details.

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I want you to know a little bit of a story with this from my own experience.

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When I was doing that complete rebuild and rebranding from my podcast reviews to Podgagement,

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again go over to Podgagement.com for a free trial to engage your audience and grow your podcast.

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I gotta do that every time.

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It's the thing I'm so excited about right now.

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But anyway, when I did that rebranding and the refresh and all of that stuff and completely

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rebuilt it from scratch, I kept hitting a mental wall, several mental walls, with the new logo.

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I had certain ideas that in my mind I thought would work, but when I actually tried to illustrate

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them myself, and I'm not a good drawer, I'm a good designer, but I'm not good at artistic

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stuff, I just couldn't make it work.

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So I reached out to James Kinnison since I knew he's a great artist and extremely creative.

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He has a great podcast too called That Story Show.

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It's my all-time favorite podcast, a clean comedy podcast.

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I've listened to it for years.

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I love it.

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When I started working with him, we went back and forth over some of my rough ideas, but

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nothing was really working very well.

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I didn't feel good about some of the ideas.

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He didn't really think they were working that well.

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At a point, he was actually about to give up because it was such a difficult concept

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that we were trying to illustrate and design for with the new logo. But then a moment of

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inspiration hit him and I fell in love with his new idea, which ended up becoming the

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logo for Podgagement. I loved it so much that I kept looking at it over and over and over

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because it was so cool. And in fact, he hid something in the logo that when you see it,

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I think you'll recognize the brilliance of the logo. I've got the image in the notes

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for this episode at theaudacitytopodcast.com/refreshhow. Let me know when you can spot it. Once you

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see it, you'll realize, "Oh man, that works so well inside the logo and it just

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fits perfectly." I'm not going to give any spoilers. You just have to look at it.

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Or go over to podgagement.com to see the logo there and sign up for a free trial. But I

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love the work that he did. And even though I could have designed my own logo, maybe,

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When I've designed my own logos in the past, I am so happy that I hired someone else to

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do it for me because he came up with an idea and a concept that I absolutely loved.

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And I ran with it and it helped influence other aspects of the branding for Podgagement.

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I love it so much.

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Check it out in the notes or at podgagement.com.

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So that's number five.

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Decide to delegate or do it yourself.

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Number six.

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Avoid cliches like the plague.

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I hope you know the visual podcast cliches by now. Those are microphones, RSS icons,

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headphones, audio waveforms, and all the stuff that visually represents "podcasting"

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but most likely not what your podcast is actually about. And unless your podcast is about microphones,

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audio, mixers, and such, then you should avoid using those visual cliches in your branding

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probably 99.99% of the time, and even the remaining 0.01% I would still challenge you

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to avoid those cliches and question could it look better without those cliches that

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are related to podcasting. Unless your podcast is about podcasting, just like a movie that's

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about movie making gets away with having movie cameras or film or certain things like that

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in the design for the movie covers. For podcasts about podcasting, they can also get away with it.

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Most other podcasts though, I really don't think they need those cliches. It's really wasted space

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or wasted visual communication when you could use something that communicates your subject

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or your audience or your branding for your podcast so much better. Your particular niche

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might also have its own cliches. Those might be okay to use if your podcast is about that niche,

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Just like my podcast is about podcasting, so it is totally okay to use some of the cliché images.

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But I still recommend thinking outside the cliché first. For example, I once designed

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podcast cover art for a Christian podcast that was all about the working of the Holy Spirit.

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And if you're not into Christianity, not familiar with Holy Spirit and things,

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the most common visual representation of the Holy Spirit used almost everywhere is a dove.

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But my client was very clear. They did not want that cliché dove in the design. And

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I think that was a great decision. It really challenged me to think of, "Okay, how can

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I communicate the concepts of the Holy Spirit and what that means for Christians without

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using that cliché dove in the design?" And I liked the result. I think it turned out

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great. They loved it too. There are also non-visual clichés too, both in the podcasting industry

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and probably within your niche. For example, avoid using "on fire" or "thinking outside

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the box" in your podcast title. Maybe even avoiding naming the show after yourself would

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be good to do. I've done a previous episode on things that you should avoid in your podcast

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title. That's linked in the notes, a tap or swipe away or at theaudacitytopodcast.com/refreshhow.

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There can be cliches with music too. In the early days of podcasting, I'm talking way

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way back in like 2005, 2006, 2007 and such. It seemed like half the podcasts I heard were

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using the same music from GarageBand because there weren't many affordable alternatives

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back then to be able to have licensed music that you could legally use in your podcast.

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Now though, there are so many great options. My favorite is premiumbeat.com and my link

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to that is an affiliate link but I've been a customer for many years. I've used premiumbeat.com

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myself. I love the quality of their music and just the browsing experience is great

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too. That's my recommendation. And because there are so many options like that, and many

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more great ones as well, also there are so many more podcasts now, I think you'll be

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far more likely to be able to pick something that's not the same thing as someone else.

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Certainly not the same thing as someone else within your niche, most likely. Because there

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are so many choices out there now. And so much variety in podcasts as well. Another

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Another sort of cliché is trying to be like someone or something else. For example, since

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podcasting is mostly audio still, despite what some of the misinformation polls out

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there say, trying to make the epic movie trailer voice I think is cliché. But note that I

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said "trying". Like if I'm saying "in a world where podcasting is king" that

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just doesn't sound right. I know I don't sound like the movie trailer voice guy, and

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You know I don't sound like it.

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When I try to sound like a movie trailer voice like that, the epic deep voice, I feel like

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I'm a teenager trying to sound like the epic movie trailer voice guy.

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That's my own impression.

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Maybe that's even your own impression when you hear it or when you do it yourself.

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But if you actually have that great voice, definitely use it.

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Because that's authentically you or it's something that you are able to do in a way that can

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sound good.

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But even then, it might seem too cliche to use the movie trailer style for your audio

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branding in trailers or in episodes if that's not your actual normal voice.

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It really depends on what matches the branding of your podcast.

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And is it too cliche to have the epic movie trailer voice or the "in a world" kind of thing?

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Again, just now I felt like a teenager pretending to be epic movie trailer voice guy.

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just doesn't work for me. Unless I get a cold and then sometimes I feel like either I am the epic

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movie trailer voice or it sounds that way to me sometimes or maybe Ron Trzcinski from the original

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Mattress Factory. Either one of those. I've heard some people when they get sick do sound great with

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their voices. So maybe you leverage that the next time you get sick. I know that James Kennison,

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even, who I mentioned earlier, did something like that years back when he got sick and he

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ended up with a great result. It doesn't even sound like him because he was sick, he lost his

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voice in some way, but he sounded like a great voiceover artist and he did some of his own

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voiceover work during that short time that he was sick. He leveraged that and it ended up great.

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And his podcast is a comedy podcast, so making parodies of things like that, like the epic movie

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trailer voice, totally fits. Even though it's kind of cliche for the overall podcasting industry,

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It's not overly cliche within his niche.

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It worked for him.

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Colors can even be cliche.

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Now I'm not going to go through everything and say everything is cliche.

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No, but colors can be cliche.

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For example, the old My Podcast Reviews branding was using the color purple that was actually

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the same color from Apple Podcasts.

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And now I've seen far too many other podcasting apps and services use a similar purple color

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to Apple Podcasts.

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purple color has become cliché. But I chose the new PIE Gagement branding color scheme

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completely separate from anything else and inspired and driven by the concepts that that

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new rocket logo was already promoting. And also, I chose the color scheme and the naming

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of some of the things before I even heard of the game Starfield. So don't think I'm

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just copying Starfield, especially when you see how many times I referred to Constellation.

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If you have no idea what I'm talking about, that's okay.

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So that's number six, avoid cliches like the plague.

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But and finally number seven, break some rules.

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This is my favorite rule.

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It's the anti-rule.

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And that is, break some rules.

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But here's the key, do so intentionally and with good reasons.

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For example, red is generally considered a bad color in design.

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Some people have said things like it vibrates or it invokes certain psychology things that

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happen when people see red and all of this stuff. Because we think red like stop signs

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and red is when you're in the red financially it's a bad thing and red is blood and violence

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and but also red is hearts and love and things. Red has many connotations and in design stuff

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it's generally considered a bad color but not always. And yet some of the other meanings

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and interpretations of red and psychology behind the colors were perfect fits for communicating

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the theme of boldness for The Audacity to Podcast. And that's why red is now my branding

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color even though, and this goes back to my previous point about understanding your own

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podcast, The Audacity to Podcast is about that audacity, that guts, the courage, the

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boldness, the power, the red to podcast. But for me, I've been told red does not look

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good on me. So I am not allowed to wear red basically in my mind. But yet it is a great

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branding color for The Audacity to Podcast because it fits, since I understood more,

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what the podcast really needs to communicate. That's why red is so strong in my visual

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branding for The Audacity to Podcast now.

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There might be some cliches that you need to use in order to better clarify what your

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podcast is about. Like if your podcast is about podcasting, then you might need to use

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certain icons like a microphone or headphones or things like that. If your podcast is about

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baking cookies, then you should probably have a cookie in your podcast cover art in some way.

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That's cliché, yes, but you have a very good reason to break that rule of avoiding clichés

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because you need to use that cliché to better clarify what your podcast is about. In other words,

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Don't pick something just because you like it or avoid it just because it's cliche.

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Instead make choices, even breaking rules if necessary, when you have a good "why" behind it.

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So these 7 tips for how to refresh your podcast branding are number 1, evaluate the needs.

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Number 2, understand your podcast.

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Number 3, consider the timing.

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Number 4, prepare your audience.

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Number 5, decide to delegate or do it yourself.

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Number six, avoid cliches like the plague.

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And number seven, break some rules.

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If you'd like to comment on this and let me know what you thought of it, maybe that's

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in your app already with cross app comments, maybe.

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Or go to theaudacitytopodcast.com/refreshhow.

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That's also where you can go to share this episode with other podcasters who would learn from it.

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And I would really appreciate it if you would share this episode out because I'd love to

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build the audience, build our community more around The Audacity to Podcast and help more

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podcasters like you. So that's at theaudacitytopodcast.com/refreshhow. Thank you so much for all the streaming

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Satoshis through the modern podcast apps. If you want a new podcast app that lets you

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stream Satoshis and an appreciation token sort of, a way to give value back to the podcast

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that you love, then check out some new podcasts over at newpodcastapps.com. Or you might have

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heard the domain podcastapps.com. It all goes to the same place. It's part of Podcasting

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2.0, the next innovation of podcasting.

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I love it.

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I'm involved with it.

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I'd love to have your support too.

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So if you want to stream some Satoshis to The Audacity to Podcast, you're welcome to

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do that in a new podcast app.

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Now that I've given you some of the guts and taught you some of the tools, it's time for

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you to start and grow your own podcast for passion and profit.

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I'm Daniel J. Lewis from theaudacitytopodcast.com.

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Thanks for listening.

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