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What's the best link to share your podcast? Listen to find out.

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Thank you for joining me for the Audacity to Podcast. I'm Daniel J. Lewis.

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Whether you're a guest on someone else's podcast, you're promoting your latest episode

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on social networks, or you're making marketing materials for your podcast, you might be wondering

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Which link should you share for your podcast?

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Should it be the episode webpage, the website homepage, your Apple Podcast link, your Spotify

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link, some other podcast app link?

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Should you tell them to go find your podcast in their favorite podcast app?

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Should you send them to your RSS feed?

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Should you send them to a YouTube video or a YouTube channel or a third-party landing

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page like followthepodcast.com or Linktree?

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And these are just some of the options you might be considering.

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To address this properly, you first need to decide whether to share your whole podcast

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or only a specific episode.

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So that's how I'll divide this episode to discuss and share some ideas with you is sharing

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your whole podcast and sharing your specific episode.

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Follow along in the show notes inside of your app, a tap or swipe away, or go to theaudacity2podcast.com/bestlink.

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I'd also really appreciate it if you find this episode helpful, please share it with

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someone else.

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Whether you see that they ask this question in social media groups, you can post this

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as the answer, or you just want to share this episode out on your Twitter, Facebook, or

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anything like that.

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I'd really appreciate it.

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Those share links and the URL to share are at theaudacity2podcast.com/bestlink.

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So first, your overall podcast.

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Share your podcast link for general promotion to new audiences.

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By general promotion, I mean when you're telling someone to follow your podcast and

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you're not promoting a specific episode.

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For example, when you get to mention your podcast on another podcast if you're not

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already talking about the same thing as one of your episodes.

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It might be in your digital and print marketing materials like business cards, banners, ads,

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swag and such, or when you're making any other kind of general promotion for your show as a whole.

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Not for a specific episode, but the whole show, your podcast. The podcast is the whole thing with

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many episodes and then episodes are the individual episodes. So I suggest the following guidelines

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for the scenarios you'll typically face. Number one, promote your website when you need simplicity.

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Your podcast needs its own domain. I've done an episode previously about why your podcast needs

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its own domain and how to use that most effectively so get that link in the notes for this episode,

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a tap or swipe away, or at theaudacitypodcast.com/bestlink. So when you have your own

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domain, make sure it's branded to your podcast and points to a page that has multiple follow

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options. Most importantly, Apple Podcasts, Spotify, something popular for Android like

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Google Podcasts or subscribe on Android.com and your RSS feed URL. It would be best for the page

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to detect the person's type of device and automatically show or hide links appropriately.

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For example, hiding Apple Podcasts from Android devices, since there's no Apple Podcasts app for

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Android. At least not yet. And I still, I still keep holding out hope. I really think it's coming.

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Maybe this year? I'm not putting any money on it like James Cridland does, but I keep thinking

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this is going to be the year we'll have Apple Podcasts for Android. But we don't yet. So you

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shouldn't show Apple Podcasts links to Android users, but instead show Google Podcasts or

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subscribe on Android or something like that that works on Android devices. And then doing the

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converse for Apple devices where you're showing Apple Podcasts but hiding the Android only options.

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Doing this does require some complicated back-end code so the easiest solution I recommend for you

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is the followthepodcast.com page you get when you track your podcast with the My Podcast

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Review service that I created for you. Just go to mypodcastreviews.com to sign up or go

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to followthepodcast.com to see how that specific feature works. And one of the things that

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you'll especially want to look at there, and I also put the image here in the notes for

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this episode, is a little animation that I show where you can see how the page would

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look differently on different kinds of devices and how it hides or shows certain icons.

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And it even renames one of the icons.

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Like the Apple Podcasts button is renamed to iTunes on Windows because it is still iTunes

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on Windows unfortunately.

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And when that's updated to be Apple Podcasts on Windows then that page will switch to say

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Apple Podcasts on Windows and eventually same thing for Android.

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But you can check that out and see how some of the icons show or hide depending on what

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kind of device is looking at it.

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can see also on the page followthepodcast.com you can see what options show for what devices.

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So you can build that kind of thing yourself or use followthepodcast.com which is included

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with my podcast reviews. You don't have to pay extra to get that feature it's just included for

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every podcast you track. Check it out, sign up, there's a free trial mypodcastreviews.com.

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Now if possible, don't actually link to your RSS feed if you display a plain RSS option,

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which I think is still a pretty good option. But linking to it might be a little confusing.

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Some people might know to right click in order to copy the link, but how do you do that easily on a

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mobile device? Many people don't know that you can tap to hold to copy a URL and some browsers

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might not even allow that. So instead, consider displaying the feed URL or, even better, make

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the link automatically copy the URL to their clipboard when they tap or click the link.

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Now you can get that on the followthepodcast.com page. So if you want to see an example of

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that, go to my own page, followthepodcast.com/audacity, and when you're on that page below the icons

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there's a link that says "Or click here to copy the feed URL". When you tap or click

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on that you'll see a little thing will just appear next to it to say copied. Now go anywhere else and

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paste. And you'll see that it pastes my podcast RSS feed URL instead of one of the other links,

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or instead of opening anything. So I can easily then paste that into another podcast app. So that's

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something that you could do for your potential audience to make it easier for them to manually

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subscribe if they prefer that manual subscription option, which I think is still good to include.

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Whether you create this multi-option page for yourself or let another service create it for you,

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this is the single page you share when you need a simple call to action. Like when you're a guest

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on another podcast or on your marketing materials. That could be a typed domain or a QR code and it

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could be in conversations when you're somewhere and you say "yeah check out my podcast at

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something something something dot com" and similar context to that. It's essentially

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Go here to listen. Then you're delegating the details and options to the next step instead

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of giving them all in that initial call to action. You just say, "Go here," and then when

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they go there, then they get their additional options and instructions and anything else that's

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relevant. So promote your website when you need simplicity. Number two, promote multiple links

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when the person has the mental and visual space to choose. When people visit your podcast landing

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page like I described in the previous point, they have the margin to consider their options

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and tap or click on what's best for them. You don't want to overwhelm them with options,

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which is why it's important to show only the options that work on their devices, like

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you get with the follow the podcast.com feature from my podcast reviews. And there are contexts

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where you can promote those multiple options instead of only a single page. For example,

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your website home page. You don't have to have only a single button. You could try it. Maybe

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that pops up with multiple options. But then that pop-up needs to have multiple options. It could

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also be on your episode web pages where you have multiple subscribe and follow options there. In

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your email newsletter, that's a good place where you can say if you're on Android click this, if

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you're on iOS click that, or if you prefer other apps click this, something like that. It could

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even be on social network posts. Each of these places might give you enough space to include

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multiple links with their appropriate labels.

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As an example of what I mean for that, and you might want to look at the show notes for

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this to read it and see it, but I'll read it to you.

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Here's an example tweet that I might post.

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Learn how to start and grow your own podcast by following my podcast, The Audacity to Podcast.

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And then I have a list.

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Apple Podcasts colon, the link.

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Spotify colon, the link.

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Google Podcasts colon, the link.

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More Options colon, then it's my follow the podcast dot com link.

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This message is still short enough to fit in a tweet. Just remember that some

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platforms like Facebook might embed a widget or a card for the first URL as a

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sort of preview for it. That's great for single URL posts but it could be

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confusing for multi URL posts like this. So if that happens, after you publish, you

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can usually click a "remove the preview" option or something like that from the

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post so then there is no preview or embedded link or anything like that with the post.

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It's just your links inside of your message.

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And number three, rotate links in short-lived contexts.

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If you post often on social networks with short-lived messages such as Twitter, then

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you could consider promoting each major platform separately.

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This also increases your chances that the platform will reshare your promotion because

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Because they like promoting things that promote themselves, not their competitors.

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Here's a sample template that you could use for your own posts.

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Start with "benefit" by following my podcast, podcast name, on podcast app with your device.

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And then the app link.

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So for example, with the Audacity to Podcast, I might say, "Learn how to start and grow

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your own podcast by following my podcast, the Audacity to Podcast, on Apple Podcasts."

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And that's an @ mention right there, so @ApplePodcasts with your iPhone and then it's my Apple Podcast

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link.

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Now note that I lead with the benefit, not with "Are you on an iPhone?" or not with

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"Looking for a new podcast?" or "Follow my podcast."

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No, lead with the benefit.

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If you post a message like this, even if someone without an Apple device sees that message,

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they can still see the benefit your podcast provides, especially if you lead with the

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benefit in your post.

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And they can copy the title of your podcast to search their own podcast app.

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Yeah, it's not all that great, but the other thing they might do is they simply reply to

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your post asking for a link for their preferred app.

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And then you can reply to them and give that specific link.

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Just please don't tell them, "Oh yeah, find me in that app.

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Here's the title."

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No, you find that link.

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If you don't have that link handy, find it for them and give it to them so you're providing

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that value and engaging them.

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I suggest you post links like this no more than once or twice a day, but even less if

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you're not already posting multiple other non-linking messages every day.

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You could use a publishing tool like Meet Edgar to schedule and repost these messages

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at random times so you don't always end up promoting the same thing at the same time

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on the same day of every week.

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Like "Oh Tuesday is Apple Podcast Day".

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No, it doesn't have to be Apple Podcast Day.

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Maybe it's Apple Podcast Day this week and next week it's Google Podcasts and the week

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after that it's Spotify and after that it's something else.

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And it might be on different days of the week.

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You can even mix this in with your other messages that I talked about in number two that promote

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your top platforms.

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So you have your messages where it's containing four different links and then you have the

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other messages that focus on one particular link during the week at different times of

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the week.

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So that's for your top level podcast promotion.

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When you're promoting your podcast as a whole, general promotion to new audiences.

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For episode specific promotion, I recommend you share your episode webpage.

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When you want to encourage listening to or watching a specific episode, then promote

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that episode's own link.

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the best link to promote is your episode's webpage with its own embedded episode player

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that will work on anyone's device. Computer, mobile device, android, iphone, anything.

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Even Linux. They'll go to your website and they can press play. Visit website, press

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play. That's what your calls to action really need to be as simple as that. Visit website,

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press play. And then if you have high quality show notes or an article on that same webpage,

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The visitor can potentially even get the information they want from you and that's the important

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part, not how they get it, but where they get it from.

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You want them to get that information from you.

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They can get it more quickly when it's there in writing or they could be further convinced

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on the value of your episode and convinced to listen to the episode based on what they

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see just glancing through the content in its written form.

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In most internet contexts, the length and branding of the URL don't actually matter

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anymore because it's usually automatically shortened or even hidden.

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But in spoken contexts, like if you're a guest on another podcast to talk about the

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same topic you covered in a past episode, I recommend having a keyword-based redirect

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on your own domain.

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For example, if you had me on your podcast to talk about this very subject and my episode

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provides additional relevant value beyond our conversation, then I might say, "I covered

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this in a lot more detail in my episode about it at theaudacitytopodcast.com/bestlink."

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By the way, that is the link for this episode.

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So please go there if you want to read and see some of these things that I've shown and

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you want to share this episode out with anyone else.

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So sharing your episode is actually easier than sharing your top-level podcast because

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All you need to do is send them to your webpage for that episode.

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And I do highly recommend, primarily for this reason, that every episode of yours have its

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own webpage on your own website that gives you a link that you can then share whenever

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you want to promote that specific episode.

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Is there a better way?

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Well yes, there is.

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Coming soon.

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Podcasting 2.0 will of course provide a better method for this.

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In the Podcasting 2.0 project, we're working on a new style of follow links called FastFollow.

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This would allow a Podcasting 2.0 podcast app to use your camera to scan a QR code or

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maybe even a plain text URL on a page and jump straight to that podcast inside the same

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app and without leaving the app.

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You might have experienced this same kind of thing at conferences, like Podcast Movement

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does this, where people have QR codes on their badges. If you scan the QR code with your

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normal camera app on your phone, it probably opens your browser to a page about that person.

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But if you scan the QR code with the conference app, it either takes you directly to his or

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her profile inside the app, or it might instantly connect you with each other, make you friends

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with each other, put you on each other's contacts list, or anything like that, or share

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your contact information with each other.

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That's brilliant!

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And that's the same kind of fast simplicity we're bringing to podcast follow links.

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You would scan a URL or a QR code with your podcast app and then you'd be taken straight

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to that podcast inside of your app without ever leaving your app and all you'd have

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to do is tap follow from there.

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Wouldn't that be great?

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Scan a QR code, tap follow.

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Make it that super easy.

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That's so fast for following a podcast.

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That's why it's called FastFollow.

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Now FastFollow is still under development and I'm advocating for some ways to make it

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so easy that you wouldn't have to regenerate any QR codes or update any web pages or anything

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like that.

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There could be something in the URL so you could generate a QR code off the URL with

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a special code that's in the URL itself.

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Or what I'm advocating for is some other options that you can include on the web page or in

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some of the back end code with a plugin or maybe a service would already do this that

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would do the same kind of thing without actually having to change the URL, but that's still

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under development.

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And I'm hoping that that will be in the next phase or so of Podcasting 2.0.

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Take a deep breath.

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If you're overwhelmed, here's what you need to do, and it's simple.

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I understand, yes, this can be daunting.

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So many options, so many things to consider, maybe some potential back-end technological

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things that might be confusing, might not even be an option for you on your website.

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That's why I made this simple for you.

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With the followthepodcast.com feature you get included when you track your podcast social

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proof with My Podcast Reviews.

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So go to mypodcastreviews.com, sign up for the free trial if you're not already a member,

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and you get a clean and simple page that smartly shows and hides options depending on your

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visitor's device.

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Plus you can customize the URL so it's easily speakable.

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For example, I can say "follow the podcast" to get every episode automatically through

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"followthepodcast.com/audacity". Note that's really speakable. "Follow the podcast" at

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"followthepodcast.com/" and then it's what comes after the slash that you can

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customize. And it doesn't matter capitalization or anything like that. You

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can put numbers in it if you need to or want to. But it makes it really easy or

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you can redirect to that like I have the "audacity2podcast.com/follow"

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redirects to "followthepodcast.com/audacity". And these pages will

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even support fast follow when that podcasting 2.0 standard is finalized. So I

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really really recommend that you try this out even if this is all that you

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use my podcast reviews for is to get these pages for your podcast. The follow

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the podcast.com page for your podcast. There's even a love the podcast.com page

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which focuses on ratings and reviews but here we're talking about following. So

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you can get that and that alone I think is worth it for you. You can track

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multiple podcasts with the service, try it out. There's a free trial for you over at

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mypodcastreviews.com and I've got the link to that in the notes for this episode.

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And speaking of the notes for this episode, I mentioned a few things that I think you

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might want to see and especially to copy, like the templates for different messages

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that you could post on social networks and such. So I highly recommend that you go to

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theaudacitytopodcast.com/bestlink to get that information, review this. That's also where

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you can go to share this episode with anyone else you think might benefit from this.

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If you see anyone asking in a Facebook group or anything like that, "Hey, what episode

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link or what link should I even share at all when I'm promoting my podcast?"

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You can send them to theaudacitytopodcast.com/bestlink.

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Now that I've given you some of the guts and taught you some of the tools, it's time

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for you to go start and grow your own podcast for passion and profit.

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I'm Daniel J. Lewis from theaudacitytopodcast.com.

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Thanks for listening.

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